Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
نویسندگان
چکیده
منابع مشابه
Brand Equity, Brand Loyalty and Consumer Satisfaction
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ژورنال
عنوان ژورنال: International Journal of Bank Marketing
سال: 2017
ISSN: 0265-2323
DOI: 10.1108/ijbm-04-2016-0054